How To Get What You Want Without Playing Games

The Most Profitable Use of Social Media

by Warren Whitlock · View Comments

We want to showcase the best stories and case studies of actual businesses that are using social media to make a real impact on their business.

We’ll have examples in our book well beyond the usual one’s you’ve heard before and will focus on those submitted here.

Post a comment about your business or a business you know or consult that used social media with measurable results to:

The author read this blog daily and will reply to your comments or contact you for interviews or clarification.

Here’s your chance to shine a light on a good company.

Geoff Hoff

I use Twitter (among other things) to get people to my blog, where I talk about the process of writing. I recently gave a six-week on-line course on writing a short story. Several of the students were readers of my blog. I am going to turn this live course into a self-study course via autoresponders and I fully intend to promote it on Twitter. That makes it full circle, I'd say.
Warren Whitlock

Great comment. Not at all what I expected and thus very useful to me.

On of the most profitable uses of social media is to create and re-purpose content.

We'll need to get some stats on how this is profitable, but for now.. thank you for the inspiration
Geoff Hoff

You're welcome. I'm not much of a stats person, unfortunately, to my detriment everyone says. That being said, I see benefit (at least for me, at least for now) more in the indirect profit from social media than the direct profit. Not sure how that could be quantified, though. I am also very willing to explore direct profit, of course.

Oh, and I'm sending people I know have very much used social media as part of their business model here. Hope they show up!
Warren Whitlock

Geoff.. I saw your story was generic.. no worries. We'll get some hard data case histories, but you are the soul of that chapter and a good friend