How to Make a Splash in Social Media

by Warren

Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

Alexis Ohanian co-founded Reddit, a social-voting news website with geek allegiances, a small-town feel and a penchant for lighting up the memes your friends IM you about next week.

{ 2 comments… read them below or add one }

Magnetceo December 24, 2010 at 10:48 pm

Thanks for posting the video. I may use it on my site. http://www.charlesmui.com

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Love Blogger Chick March 28, 2012 at 6:31 am

Great message — and one that all of us content creators need to keep relearning. Cross off “content is king.” Or maybe just put it in parentheses and add relinquish control in bold! :-) Thanks for sharing, Warren.

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